Tracey Horey

Chief Executive Officer/Co-Founder

An automotive tragic who has been in the market from the dealership floor through to digital consulting for over 22 years. Tracey brings in a wealth of experience and an entrepreneurial vision to lead this company. She combines the power of data with creativity to drive business for clients. Her knowledge of analytics, auto trends, dealership process and website maintenance for all brands and all website providers is hard to match. Her multifaceted role includes staffing, communications, marketing, networking and really anything that requires face-to-face interactions.

Her faith in the culture of human collaboration is as amusingly real and unpretentious as her love for dogs.